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Purple Meets Green

18 March 2019

For over a decade, Smartgroup has worked with Greenfleet to provide our customers with a proven way to offset the emissions from their novated lease vehicles and make a real difference to the environment. Together, we’ve just reached an incredible milestone: two million trees planted, and 500,000 tonnes of carbon removed from the atmosphere.

To put that into context, that’s the equivalent of taking 116,000 cars off the road in a year or revegetating an area that spans more than 11 times the size of Melbourne’s CBD. 

Chief Executive for Smartgroup’s Leasing and Fleet divisions, Dave Adler says, “Our carbon offsetting program has become a key component of the company’s approach to environmental sustainability. We are extremely proud of our partnership with Greenfleet, which is the leading provider of climate solutions in Australia.”

Our program is called ‘Purple Meets Green’, and over the years this work has yielded some awe-inspiring stories; none more so than Backo’Slaters Farm, a recipient of the tree planting program funded by our customers.

In 2013, the vegetation on this vast property in the NSW Southern Tablelands was all but wiped out by a catastrophic bushfire. But as you’ll see in the video below, its recovery is a testament to what can be achieved when focus and funds are funnelled through the right channels. As these young trees grow, they will sequester carbon emissions and become a key contributor to climate change resilience.

“This is a fantastic achievement,” says Adler, “and it’s largely thanks to our customers and their commitment to taking real action to support the restoration of the environment right across Australia.”