Smartgroup announces Chief Customer Officer

15 February 2024


Smartgroup announces Bianca Bates as Chief Customer Officer

Smartgroup has today announced the appointment of Bianca Bates as the new Chief Customer Officer. 

Bianca is a proven leader with comprehensive experience in financial services and professional services. Bianca joins Smartgroup from Cuscal, where she is currently the Deputy CEO and Chief Client Officer.

Bianca has a strong reputation for developing successful client partnerships and bringing a customer-centric focus to digital strategy and marketing. She will be the executive responsible for client account management, digital, marketing and sales. 

Quotes attributable to Smartgroup CEO and Managing Director Scott Wharton:

“Smartgroup is fortunate to attract an executive of Bianca’s calibre.”

“Bianca’s strong track record working with clients and driving growth will be a great addition to the leadership of Smartgroup at this stage in our journey.” 


Media inquiries: Mike Fairbairn | 0448 524 731 |