Smartgroup has today announced the appointment of Simon Haidar as Chief Customer Officer and a member of the Executive Leadership Team.
Simon will join from McMillan Shakespeare, where he has held senior leadership roles across sales, product, novated leasing and customer growth.
He brings deep sector experience, strong client relationships and a proven record leading commercial teams across salary packaging, novated leasing, fleet and employee benefits.
As Chief Customer Officer, Simon will lead Smartgroup’s customer and growth agenda. His focus will include growing Smartgroup’s client and customer base, strengthening sales and account management, increasing uptake across existing clients, and lifting the quality and consistency of customer experience.
Smartgroup Chief Executive Officer and Managing Director Scott Wharton said Simon’s appointment aligns with the company’s strategy of growing its relationships with clients and customers through excellent services and products.
“Simon is one of the most experienced customer and commercial leaders in our sector. He will help us strengthen how we go to market, increase product uptake, and deliver more value for clients and customers across Australia.”
“As a member of our Executive Leadership Team, Simon will play an important role in Smartgroup’s next phase
“We are focused on growing with discipline, making it easier for our clients and their people to access the benefits that improve their businesses and lives, and lift the quality, speed and consistency of the experiences we deliver.
Smartgroup’s incoming Chief Customer Officer Simon Haidar said Smartgroup has a strong brand, a great client base and real momentum in the market.
“I’m looking forward to working with Scott and the team to build on the momentum, deepen customer and client relationships, and help more Australians access the value of salary packaging, novated leasing and fleet solutions.”
We would also like to announce the departure of Bianca Bates, Chief Customer Officer, who is taking up a role in another organisation. We want to thank Bianca for her considerable contribution and to wish her the best in her new endeavours.